Video Color Filter

Pros and cons of "Color filter" service in video editor

• Why do you need to change the tone of your video?
• What color tone in the video gets people emotional
• How to color tone video
• Which app can change the color in video tone?

Would you be able to sleep in a room painted bright red? Might be hard, right? Colors elicit emotions and have a psychological effect on people. The way we perceive the color tone determines the way we react to a particular video. So unless you are shooting in black and white, this is the service for you. Colors theory in the video can be used to create mood and how you can change the mood and atmosphere by changing these colors yourself via using the video color editor app.

Why do you need to change the tone of your video?

As we mentioned above, the tone can define the mood of a viewer. For horror movies, we usually see cold colors produced by grading blue color. You can go beyond placing just a blue tint over an entire sequence. You can determine specifically what type of blue you want. There are three factors in determining color. They are: hue – which is the color itself, saturation – the intensity of the color, and brightness – how light or dark the color is. With just Hue saturation and brightness, HSB for short, you can create a complex color scheme, adjusting video color tone rather simply, and go from being just another content creator to a true visual artist.

What color tone in the video gets people emotional

Color has the power to influence how we feel without us even noticing it. Film directors have exploited the color connection for decades, in fact, there is a rule book of emotions that colorists, the people who manipulate the colors of film, follow. Our response to color varies depending on culture and context.

Some film critics believe that you can oftentimes glance at a movie's color treatment and instantly tell its genre:

• Warm red tones for romances
• Desaturated colors for apocalyptic films
• Blue cold tones for horrors
• Fluorescent green for sci-fi
• Yellow tones for films based in the desert
• Saturated vibrant red tones for comedies.

For anything else: drama, epic, bio you can mostly use blue and orange tints.

How to color tone video

Color grading is the process of applying the understanding of the color and its power by enhancing the color of emotion, in a still picture or video either electronically, photochemically, or digitally. Back in the day filmmakers could only achieve a stylized look if they committed to using filters, or if they spent a ton of cash to alter specific colors frame by frame. Now everything is shot digitally, and color grading is less expensive, more accessible, and flexible.

Which app can change the color in video tone?

If you have a hard time understanding how to interact with the color tones of your video to convey a certain mood, you can always use the app for that matter. Apps on the market can provide you with a variety of different solutions. Most of the apps use filters and algorithmic scripts where you chose what you need for particular footage. But will these apps be precise and intuitive is a good question.

To not bother yourself with this we developed an app that allows you to interact with professional video designers through it. You simply download your video into the app and choose an option you want to apply to it, whether it be a color tone change or something else. Our professional designers will process your footage through Adobe After Effects using powerful tools and features of that program to achieve the best quality results reflecting your demands. As you can tell this is not AI-based editing, as an actual human would be reviewing your case and adjusting the tone considering your video plot and description.

How to use the service “Color filter”

The RetouchMe application is available on iOS and Android platforms. You can download it from the Apple App Store, Google Play or Amazon App Store. The download is free. However, to use the service within the application, you will need a certain number of credits, the price of which depends on the selected services. To add credits to your balance, you can either buy top-up packages or subscribe on a monthly basis.

1. Launch or download the RetouchMe application.
2. Select a photo from your gallery that you want to use the “Color filter” service on.
3. Choose the category “Video”.
4. In this category, select the desired service “Color filter”.
5. Price of the “Color filter” service: 120 ⭐.
6. You can select one of the 8 templates.
7. After selecting the services you want to use for the video, click on the "Proceed" button.
8. Review your order once again and click "Send to designer."

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