Have you ever heard that there are such trends going around as color of the year? Annually each painting company brings its own vision to color trends and establishes what color is going to pop the next year. This has a huge impact on fashion and many other stances so if you are not familiar with it, then it would be an interesting journey for you. In this article, we are going to talk about the most popular colors of 2023, as it may be just the right time to change the color of your clothing to still be in trend.

About the event

Usually around the year ends different paint companies release their palettes for what they think are going to be the color trends coming for the new year.

What is really great about these palettes is it gives you a lot of ideas and gives you a strong indication of where the design is headed especially in regard to color. And that really does matter because these color photography trends are what end up showing in the retailers that you know and love that you shop all the time. So you may see it in IKEA and Creighton Barrel and whatever you are going to see all the retailers start to bring in these types of colors because that is how design sort of moves. And it moves in waves and Trends.

Impact on people

Companies make names for colors and the way they name them may actually break the pattern because if you think your sweater is blue it may not be blue it may actually be Cerulean and to understand that reference you really have to be into the trends that these companies make all the time. It does not mean that you have to follow these trends and immediately repaint your walls or replace wallpapers. What that means is that knowing these Trends you may see these colors more and more from your favorite manufacturers be it clothes or furniture or whatever else and have a better understanding of why this or that color is dominating or become popular.

The most known color companies

So, there are many companies setting up those trends. Sherwin-Williams, Benjamin Moore, Dunn-Edwards paints, and Pantone is the most famous of them. All these companies make their own decisions on the color of the year because each of them has their own way to influence, develop and follow the trends. But today we will talk about Pantone in particular, which is the most popular company that develops their own colors, and palettes and give them names. And their version of the color of the year is called Viva Magenta.

Pantone’s influence

Pantone has created a color palette that simplifies choices for manufacturers as well as brands and other products. This universal color language has also resonated with many fashion design studios. These companies usually work closely with Pantone and fully rely on their trends when choosing colors for textiles.

Pantone has created its own system of color matching, which is convenient to apply both in the digital and physical world. Colors can be found in the palette under the corresponding number or name. As a physical tool, you can purchase a color fan from Pantone in which all their colors will be represented. It is not cheap, but it allows you to check the colors for consistency and match.

Pantone’s Institute of Color

This institute is a leader among color designers and color palettes worldwide. In addition to ready-made color solutions, Pantone also helps to diversify and create colors for the brand to match its vision. Institute of Color makes publications devoted to color trends and also makes educational books on color science improving the understanding of ordinary people about color. Such books as PANTONEVIEW and VIEWPOINT COLOUR contain macro-level design trends, telling how the design will affect color and vice versa six months to a year in advance. These books contain important information about color and help you understand how they can be used to create moods or evoke feelings, as well as the impact of color on history.

Vice-President of Pantone

Laurie Pressman is vice president of the Pantone Color Institute. Following the purpose of the Institute to research trends and tendencies in the world of fashion and culture, they created their first color in 2000. At the same time, they gained their first fame as a company that elevated color to a certain degree and not just as a value in the RGB table. Thanks to Pantone, many companies and even photographers are forced to adapt to the trends and bring more and more colors into their work from Pantone, so as not to be left behind.

Meaning of the color 18-1750

Described by Pantone as “an unconventional red for an unconventional time”, the Pantone Color of the Year this year is Viva Magenta and has its own number in Pantone’s palette of 18-1750. The hue is said to explore the dynamic between Artificial Intelligence and human creativity and leads us into what Pantone coined, The Magentaverse, a not to Mark Zuckerberg’s Metaverse.

What colour is magenta?

Magenta the color of 2023 is striking a nice balance between warm and cool. It is meant to encourage experimentation and self-expression without restraint, pushing boundaries in an exuberant, powerful, and, most importantly, optimistic way. Straddling both digital and physical environments, we can already see Viva Magenta tones out in the wild. For instance, there is already a Magenta color lipstick, coincidentally named Viva Glam from MAC Cosmetics.

Or, if we turn online, this visual manifesto of the Color of the Year – a collaboration between Pantone and Huge Inc – illustrates just how beautifully the shade can be adapted to digital art using AI technology.

Pantone and its color of the year Viva Magenta 18-1750 continue to write history in 2023. A vibrant color of brave, fearless, and rebellious beings encourages optimism and joy. Viva Magenta endorses experimentation and makes no limits on self-expression.

The red tone of Viva Magenta is capable of driving design to create a more positive future. It presents a warm and cool balance. It is assertive but not aggressive, it contains a carmine red which takes a “fist in a velvet glove” approach.

What is your favorite color?

Most people are far from the world of fashion and even more so from such a narrow direction as Pantone color of the year. For most people, color is just a color. Pantone allows us to broaden our vision of fashion and also of colors and comprehend it all with a much deeper understanding. It does not matter if you are looking for a new pedicure color or if you need to brighten your eyelashes. The company is dedicated to color design and creativity and is able to notice details where most would not see the vibrancy of the modern world. We recommend reading more about other colours of the year Pantone. This may open you to a better vision of fashion trends and help you find a better match and realize your favorite color even.