Last year we discussed the colors of the year PANTONE 17-3938 called Veri Peri and its meaning in the fashion industry. In 2023, Pantone designers discovered the new Pantone 18-1750 - Viva Magenta color. Let us do a quick recap about what Pantone is and what are these colors of Pantone in case you are not familiar with them.

Pantone color institute

The Pantone company has made a universal language of color. They have implemented a color palette that simplifies the color choice for manufacturers and brands of different products whether it be textiles or any fashion design studios. Most of these companies rely on Pantone in terms of choosing colors for their textiles, household appliances, and other products.

That being said, Pantone has a color-matching system that could be applied in the digital and physical world. Every color they made has a number and a name in their palette. They have unique color measurement tools which you can buy if you are really sophisticated in color choice.

This tool allows you to choose the color precisely and match it 100%. The usage of this tool is across the world and applies to any industry, whether it be fashion or architecture, or even pedicure color.

You can get the tool in the form of a color fan which represents their color palette, but it is not cheap. You can see the example in the image down below.

The tool is usually represented as color cards or a fan with colors and tones on it depending on which one you prefer.

Pantone's influence on the modern world

The Pantone Color Institute is considered the leading source of color knowledge worldwide. It offers a variety of color solutions and ideas for customers. Pantone helps both diversify and create new colors for designers that fit their brand vision.

Laurie Pressman is the vice president of Pantone Color Institute. Laurie Pressman, along with Pantone, explores global trends in both fashion and culture at the same time. By exploring these trends they truly create new colors that transform the world and at the same time follow the trends of technological development. The institute first created its color in 2000, which is when the company became popular.

 Pantone does not only follow the trends but also changes them, especially fashion photography trend. Photographers have to adapt and use more Pantone colors in their photographs to keep up with the modern world.

What color is magenta?

Viva Magenta is a color rooted in the red family of magenta colors.

Pantone treats Viva Magenta as an unconventional shade for an odd time which demonstrates a new strength’s signal and vibrates with vim and vigor.

Viva Magenta is a unique color named PANTONE 18-1750 in Pantone’s color palette.

Tapping into the experimental spirit of Viva Magenta, Institute explores the dynamic between Artificial intelligence and human creativity to create “The Magenta Verse” available to the public for the first time.

Pantone color of year 2023 meaning

PANTONE 18-1750 Viva Magenta writes a new narrative. Brave and fearless, a pulsating color whose exuberance promotes optimism and joy. Powerful and empowering, it is an animated red that encourages you to experiment and allows for self-expression without any restraint. The color is an electrifying, boundaryless shade that is manifestly “out there” and is a stand-out statement.

Audacious, witty, PANTONE 18-1750 Viva Magenta is inclusive of all and welcomes everyone with a rebellious spirit.

The red tone of Viva Magenta is capable of driving design to create a more positive future. It presents a warm and cool balance. It is assertive but not aggressive, it contains a carmine red which takes a “fist in a velvet glove” approach.

That is how Pantone stated Viva Magenta as a color. For most people, colors are just the way light reflects off the surfaces, but for Pantone, it is much deeper than that. It is hard to comprehend the amount of effort that they commit and dedicate themselves to color design and creativity but if we look more precisely we can eventually see the modern vibes in every color of the year and how it represents the world trends combined.